My name’s Ed Fry, and over the course of a two week internship at Distilled I’ve been producing this – the SEO Guide to Creating Viral Linkbait and Infographics. If you’re like me, you’ve been inspired by all these spectacular SEO success stories you read about who have produced linkbait that have scored 28,000+ links (nice one Chris Bennett!) and the like.
But the trouble is, no matter how hard I tried, I’ve never really got it to work. I’d fail to think about outreach until the last moment, or create something that folks just didn’t want to link to. Really elementary mistakes. I figured just reading about it wasn’t enough…
Distilled was the natural place to go to really master the making of linkbait. It’s an everyday job for the inhouse design team, data analyst, PR consultant and suite of SEO talent in the UK and USA. Better still, after a great two week internship last summer and having subsequently come to their London ProSEO conferences I was well placed to pitch the idea of a linkbait guide to Will and Duncan.
What I’ve made is kind of a practical guide to creating effective linkbait written to myself for you to enjoy and use too. The biggest thing I learnt is the process to this – that’s why it’s best to start at the beginning, but you can skip around from the table of contents if that helps.
Yes, it is hard work, but if you follow every step in this guide, you’re bound to be able to impress clients, your boss and win SEO budget by delivering effective results.
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