This book is meant to be a desktop reference when working with Magento. Not only does it take a look into some of the finer points of Magento (including walkthroughs of the public and administrative interfaces, and modifying the default Magento theme) but we also included a comprehensive API reference for developers looking to extend Magento beyond its basic functionality.
Who This Book Is For
This book has two primary audiences. The first includes website designers and developers looking for an eCommerce solution for clients. Magento can not only be manipulated in terms of design but it can meet some of the most complex development requirements.
The second audience includes small to medium-sized business owners who are looking to establish an online eCommerce presence. For most business, Magento is ready to perform right after installation. You can easily configure Magento with very little knowledge of PHP or HTML. Magento also allows you to install themes to modify your store’s appearance. Magento is the ideal eCommerce solution for anyone looking to easily install, customize, and run an online store.
How This Book Is Structured
This book is dived into two major sections. Part One: Getting Started with Magento provides a brief history of Magento; walkthroughs of the public and administrative interfaces; and in-depth looks at customers, products, and orders. Part Two: Advanced Magento Development dives deeper into Magento and how to manipulate Magento’s appearance, install and build Magento extensions, and how to utilize Magento's built-in API as well as some Magento tips and tricks.
There are no prerequisites to using Magento. Magento can be installed and configured with a basic understanding of how to upload and download files and the use of a file transfer protocol (FTP) application.
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